STRABL - The commencement of an e-commerce revolution
most start-up founders have an itch. They have the itch for creating something,
something unique, something different, something along these lines. Well,
I hope you get the point.
studying, Zaid (CEO of STRABL) started scratching his head. “I need an
idea” he said. This college undergraduate started venturing and thinking of a
generation stage is probably the part where every entrepreneur, or start up
genius struggles because, in today’s world if you have thought of an idea, it
is already been done or being done by someone else.
the caped crusader run along saving the streets from joker. He taught about his
personal butler. Well, he does everything for Bruce Wayne aka batman. So, his
first idea was, “a person who can run your errands.” However, after
seeing that this start up idea was way too fictional and since the caped
crusader was missing in UAE (Dubai) he decided to go against it. Sorry scratch
that, he cancelled the idea because he was discouraged by his peers. Start-up
world is nasty, no one wants to support or help you but that doesn’t stop a Start-Up
founder’s relentless attitude.
He scraped this idea and went into his next naturally
occurring idea that came from an event he missed out. Zaid being the petrol
head he was, he missed out on the F1 event in UAE (Dubai).
the birth of his next idea, “meet the city. “A place where you could find out
the A-Z on all events in the UAE. How do you get there? Booking tickets online
for any concert. The best parks and best tourists’ attractions in UAE. It would
be the go-to all social hang out app for all socialites in all the 7 emirates
(Abu-Dhabi, Dubai, Ras-Al-Khaimah, Sharjah, Fujairah and Umm-Al-Quian). Sadly,
another start-up idea that was tossed into the bin because of the lack of
funding for such an idea and the intricacies of the event management companies.
is an essential part of our lives and with that the advent of restaurants. What
if there was an area and a space where restaurants could possibly lower their
rental rates by sharing a kitchen space with one another. A co-working space
for restaurants. Zaid met his Co-Founder whilst planning to take over the
kitchen world on this endeavour.
David Rodgers, the ex-Dunkin donuts, ex-KFC Regional manager of these
franchises. Therefore, he knew the industry and he also knew the
main issue in this area. The strict rules of the Federal food authority in UAE.
So, as a 65-year-old man who was very experienced in this industry. He knew
that this idea wouldn’t suffice in this industry.
and distraught, Zaid returned home. Not broken but looking for the next
possible start-up idea. Finally, having someone like David on board he realized
that it wasn’t all for nothing. He found something wonderful, a co-founder.
walked into his dim lit room and saw brother trying to hammer in a screw in the
wall. He stood there hysterically when he saw his brother trying to hang the
new clock on the wall. He then told Zaid, “Stop standing there and laughing. Go
make yourself useful and get a hold of a better hammer.”
which Zaid replied, “You can’t hammer a screw into a wall. You need a drill
quick-witted younger version of Zaid then spoke in a sarcastic tone, “Oh, no! I
really thought this was the solution.”
making a poker face, he added, “I am not going to buy a drilling machine just
to put one screw into the wall.”
replied, “Why don’t you just borrow it from someone?”
both look at each other trying to figure out who is the bigger dunce.
that scintillating debate. Zaid finally got it. He finally realized what the next
million-dollar idea was..
The Idea is Made
a month of research and understanding the UAE market. After days and nights put
shots of espressos. He came up with BorrowBlob. An online peer 2 peer portal
where one person could rent an item of daily use out to another person and earn
a rental fee from the transaction. He met up with David and pitched the idea.
David was awestruck with the idea and then they start putting the idea into
good is an idea if it just remains so? Act upon the idea and it will act upon
the world to create a change” -Saad Suhail (Weird flex but okay!)
going about trying to make BorrowBlob happen. His friend calls him up and asks
him if he could borrow Zaid’s car for a week. Zaid asked the question, why
would his friend call him up and ask for borrowing his car. When there are
generic brick and mortar companies already doing rentals for cars. Then it
finally hit him. The full picture.
if BorrowBlob not only rents out items but also vehicles too. The question of
what if became what should. He decided that BorrowBlob would be a platform
where you could rent anything and everything.
The Birth of STRABL
careful examination Zaid and David realized that the name BorrowBlob was not so
appealing. It didn’t appeal to the right crowd. Granted it did have the word
borrow in it but something about the name and logo and the symbol and the word
and the phrasing. Something just seemed off. Pronouncing it was definitely a
to rebrand the whole company. They decided to make it sound quirky and at the
same time follow the theme of the company. A quick google search of the synonym
for rent turned out to be borrow and then came the game-changer. Why can’t we
try stuff online the same way we do in a store?
He was looking at a name that would
appeal to the masses something unique and different. A character to brand the
whole company. Hence came forward the blue blob that we see on the logo. With a
new tagline of Try, Rent & Buy Later. STRABL became a word used by the company
and they changed the name from BorrowBlob to STRABL.
to the commencement of a Rental and Try Before You Buy platform, ‘STRABL’ (2020). Furthermore,
since there was no such thing as an online platform where people could try items before buying or just rent for a short while in UAE.
We decided to be the pioneers in this region and create something that would
take UAE by surprise.